Ads that we pay attention on

We all watch advertisements but pay attention on just few of them. Here are some impressive examples from advertisement photography field. For more: http://www.advertography.com

Bananas have emotions!

Since 1963 Chiquita bananas are well known for their iconic blue sticker featuring a fruit-carrying woman. DJ Neff created new stickers lately! He transforms each banana into a different emotional characters. These 25 characters also get into the online video game where they dance battle it out against one another. Just have fun!

Do you know about online laundries?

In Italy, there is very low penetration and awareness of online laundries. Their task was to create awareness and engage the target by stressing the two main benefits of this essential service: Speed and simplicity. The identified a niche target among young managers and professionals: these busy individuals work long hours and have difficulty finding an open shop when they leave their office. They mailed 1,000 targeted DMs. Because their target was time strapped, they strove to relieve their everyday pressures by making the package both fun and engaging. And if they enjoyed it… they’d actually need their service! Why? Because they encouraged them to splat a tomato. Whitin 4 weeks 32% of the recipients registered on the site lavonline.it, and 8% tried their service. The overall site traffic increased by 15%.

Agency: DDB Group Milan, Italy.

A newborn baby!

Urikane created a new font from 540 iPhone applications and at the end there comes out a delighted view. Just have a look at it!

*And for more visit http://urikane.com/

Examples from Wolda Winners

Wolda Professional awards

Best of the World/ Best of Oceania/ Best of Australia

Logo name: One Degree
Nation: Australia
Agency: Landor Associates
Designer(s): Jason Little, Tim Warren, Steve Clarke, Mike Staniford
Client: News Limited
Description: In 2007, Rupert Murdoch laid down the challenge for News Limited and its associated global businesses to become carbon neutral by 2010. The challenge was to create a brand that would materially help drive employee, supplier and public action on climate change. One Degree has been developed on a simple premise: that if everyone were to change their behavior by just one degree, we can change the future of the planet. The logo combines both the number and the degree symbol, which together represent a person. In doing so, it neatly encapsulates the real impact that an individual can start to make in addressing climate change.

Wolda Professional awards

Best of Americas /  Best of United States

Logo name: Sapka Hat Design
Nation: United States
Agency: Deniz Marlali
Designer(s): Deniz Marlali
Client: Hats By Aysel / Aysel Ormanbaba
Description: Sapka means “hat” in Turkish. Logo and identity design for a vintage style ‘hat’ designer. The name comes from the turkish word, originally without any diacritic marks on top. In the logo, the word “sapka” is indicated with accent letters and changes into another language which does not exist yet.

Logo name: Manz Gartenwelt
Nation: Germany
Agency: Kommunikation & Design
Designer(s): Ingo Blum, Sandra Tröndle, Alexandra Gröber (Head of Creation)
Client: Manz Gartenwelt
Description: Manz is a specialist for garden and plants with a tree nursery adjoining. The logo symbolizes trees and nature and is based on the effect of a kaleidoscope. Moreover the simple and modular way the logo is build up with squares, allows an easy extrapolation into other media and commercials and assures easy recognition. The colors are picked by nature and fresh (green) as well as “rooted to the soil” (brown), because the soil is very important for growing of plants.

Wolda Professional awards Best of Japan

Logo name: studio neo
Nation: Japan
Agency: studio Neo
Designer(s): Sachiyo Inami, Yoshiki Shindo
Client: studio Neo
Description: The logo was created for a Tokyo-based design company which specializes in web site production and graphics, particularly architectural related works.

Creating a logo that represents a city

The Philadelphia History Museum

“Turns out, creating a logo that represents a city with nearly 350 years of history is difficult,” said Brendan Quinn of Philadelphia-based branding agency 160over90. “There are cliches to avoid (I’m looking at you, cheesesteaks, Rocky, and Liberty Bell), and just as many fascinating stories that are just too obscure to a general audience.

“So we looked at the history, the people, and this place for inspiration. Digging through the museum’s artifacts, we found this map of William Penn’s original plan for the city.

“It was a tight, orderly grid with interspersed parks — Penn’s vision was for a “Greene Country Towne.” That street plan still exists in what is now called Center City between Vine and South Streets.

“So the project’s designer, Adam Garcia, began sketching versions of Philadelphia’s grid.

“We all liked this hand drawn version, as it echoed Penn’s original map while also containing the slight imperfections that make Philadelphia so unique and interesting. The final piece was adding type. And just like Philadelphia itself, that confining grid ended up giving the logo its distinctive character. Here’s the final product:”

entry from LogoDesignLove.

Logos by Effektive

Effektive is an independent design agency based in Glasgow, Scotland.

1Place Patent Attorneys

Candy Cranks

Minds Wanted

Ripple

More identity and branding work on the Effektive website.

Postcard of a Painting

cover and illustrations by driemaandelijks for a magazine

for more http://www.postcardofapainting.com/

Michael Bierut on the MillerCoors logo design

a post that I got from brand new about a logo design by Michael Bierut.

BY Christian Palino

A Glass Half Full

On June 30th, SABMiller plc and Molson Coors announced their joint venture Miller Coors to consolidate resources and compete with greater combined force in the U.S. market. From their first press release Chief Executive Leo Kiely states “MillerCoors will be entrepreneurial, with the ability to operate with speed and agility in the marketplace, backed by the powerful combined resources of two exceptionally successful companies. We will drive profitable growth and bring new energy to the U.S. beer industry. Our focus now is to deliver on the $500 million in identified annualized cost synergies by improving sourcing across our eight major breweries, building a streamlined organization and leveraging the scale of the new company. Our talented people are experienced and passionate about this business and — importantly — are determined to win.” For the face of this new company, Pentagram’s partner Michael Bierut, and designers Katie Repine and Ben King developed a logo based upon the view of a glass of beer from above.

Corporate logos.

Consumer logos.

It’s important to note that this is not a product logo planned for the consumer marketplace, but for corporate communication and as a parent brand for the U.S. representation of beer brands such as Coors, Miller Genuine Draft, Molson Canadian, Foster’s, and, a personal italian favorite, Peroni. I have to admit, I didn’t see the glass of beer immediately and was briefly stumped until that ah-ha!-arrow-in-the-FedEx-logo moment (I’m not comparing the two, they have different contexts and goals and time spent for that arrow to become an almost mythic example). Of course, the logo animation developed by Favorite Color and seen here on Pentagram’s blog best illustrates this representation, and once seen makes the visualization unforgettable. In addition to the half-full pint of libation is the name “MillerCoors” locked up in a respectable, grey sans serif with tight kerning (perhaps too tight in the example of the quasi-ligated “rCo” which creates an overly compressed and noisy typographic quirk), creating a rather neutral visual palette as a strong foundation for the diverse brands they will sell.

Tom Long, President of MillerCoors, enjoys a cold one. Photo Bloomgberg News

This logo is undoubtedly smart and unique in its approach to representing beer and its consumption, and is miles beyond most of its competing corporations’ visual brands. One of the most impressive attributes of the branding is the color palette that emerges from generating a flattened glass of suds — an amber and grey combination with amazing screen accuracy and own-ability. However, there are some open questions about how this logo will hold up in all the familiar corporate contexts required. While we do live in an increasingly digital world, as a corporate brand that will work hard between the product brands and in B2B environments, this is a logo that will likely need to live at small and large sizes, in one-color and four-color environments and on everything from newsprint and embroidered shirts to bottle labels — a tough line-up for a graphic story that relies on the subtleties of a multi-color environment. I look forward to experiencing this logo out there in the world and seeing how Michael and company’s work will answer all these contexts of use.

I asked Michael about the process involved, the origins of the idea for this visualization of a glass of beer, about the typography used and how they approached the reproduction constraints including the digital ones. Herein are some of his insights:

Michael Bierut: We worked directly with the company’s marketing leadership in developing a wide range of possibilities for the identity, and then presented what we agreed were the most promising directions to CEO Leo Kiley and President Tom Long. The most important thing about the identity is that it represents a business operation, not a brewing operation. You won’t be able to go into a bar and buy MillerCoors beer. The mark won’t replace any of the brands, won’t appear on any bottles, and will be largely invisible to the beer consuming public. It will be seen by the employees, business partners, investors, and other business-to-business audiences.

So the trick was to come up with a mark that would seem to be all about beer while looking distinct from the iconography of the Miller and Coors brands. This pretty much sabotaged my first idea, which was to somehow merge the two iconic script logos. I was sure it could be done, but it turns out it was impossible to make it work visually, even if it was a good idea. Plus, our clients really wanted to signal that this wasn’t just about consolidating the heritage of the two families, but about creating something new.

The idea of the beer glass came from a couple of remarks about the new company being “focused on beer.” The move from focus to lens to beer glass was a natural transition that happened in the series of iterations.

Because of the limited, and relatively controllable, number of applications, we were confident that the relatively complex color rendition would work in most cases. There is also a flat, one color, black and white version which is very abstract but which a lot of people like a lot.

The ABC’s of Branding poster | Logo Design Love

The ABC’s of Branding poster | Logo Design Love.

Lovely 18″x24″ poster by Orlando-based designer Jason Dean.

The logos are foil stamped and embossed, available as silver on black, or gold on cream. Notice how all 26 letters of the alphabet fit in a 5×5 grid?

The limited edition poster (500 prints of each) is being sold for $50 over at The Best Part shop, but Jason has kindly agreed to give away four posters (two of each colour) to Logo Design Love readers.