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Ads that we pay attention on

6 May

We all watch advertisements but pay attention on just few of them. Here are some impressive examples from advertisement photography field. For more: http://www.advertography.com

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Bananas have emotions!

26 Apr

Since 1963 Chiquita bananas are well known for their iconic blue sticker featuring a fruit-carrying woman. DJ Neff created new stickers lately! He transforms each banana into a different emotional characters. These 25 characters also get into the online video game where they dance battle it out against one another. Just have fun!

Do you know about online laundries?

15 Apr

In Italy, there is very low penetration and awareness of online laundries. Their task was to create awareness and engage the target by stressing the two main benefits of this essential service: Speed and simplicity. The identified a niche target among young managers and professionals: these busy individuals work long hours and have difficulty finding an open shop when they leave their office. They mailed 1,000 targeted DMs. Because their target was time strapped, they strove to relieve their everyday pressures by making the package both fun and engaging. And if they enjoyed it… they’d actually need their service! Why? Because they encouraged them to splat a tomato. Whitin 4 weeks 32% of the recipients registered on the site lavonline.it, and 8% tried their service. The overall site traffic increased by 15%.

Agency: DDB Group Milan, Italy.

A newborn baby!

8 Apr

Urikane created a new font from 540 iPhone applications and at the end there comes out a delighted view. Just have a look at it!

*And for more visit http://urikane.com/

Examples from Wolda Winners

15 Feb

Wolda Professional awards

Best of the World/ Best of Oceania/ Best of Australia

Logo name: One Degree
Nation: Australia
Agency: Landor Associates
Designer(s): Jason Little, Tim Warren, Steve Clarke, Mike Staniford
Client: News Limited
Description: In 2007, Rupert Murdoch laid down the challenge for News Limited and its associated global businesses to become carbon neutral by 2010. The challenge was to create a brand that would materially help drive employee, supplier and public action on climate change. One Degree has been developed on a simple premise: that if everyone were to change their behavior by just one degree, we can change the future of the planet. The logo combines both the number and the degree symbol, which together represent a person. In doing so, it neatly encapsulates the real impact that an individual can start to make in addressing climate change.

Wolda Professional awards

Best of Americas /  Best of United States

Logo name: Sapka Hat Design
Nation: United States
Agency: Deniz Marlali
Designer(s): Deniz Marlali
Client: Hats By Aysel / Aysel Ormanbaba
Description: Sapka means “hat” in Turkish. Logo and identity design for a vintage style ‘hat’ designer. The name comes from the turkish word, originally without any diacritic marks on top. In the logo, the word “sapka” is indicated with accent letters and changes into another language which does not exist yet.

Logo name: Manz Gartenwelt
Nation: Germany
Agency: Kommunikation & Design
Designer(s): Ingo Blum, Sandra Tröndle, Alexandra Gröber (Head of Creation)
Client: Manz Gartenwelt
Description: Manz is a specialist for garden and plants with a tree nursery adjoining. The logo symbolizes trees and nature and is based on the effect of a kaleidoscope. Moreover the simple and modular way the logo is build up with squares, allows an easy extrapolation into other media and commercials and assures easy recognition. The colors are picked by nature and fresh (green) as well as “rooted to the soil” (brown), because the soil is very important for growing of plants.

Wolda Professional awards Best of Japan

Logo name: studio neo
Nation: Japan
Agency: studio Neo
Designer(s): Sachiyo Inami, Yoshiki Shindo
Client: studio Neo
Description: The logo was created for a Tokyo-based design company which specializes in web site production and graphics, particularly architectural related works.

Creating a logo that represents a city

10 Feb

The Philadelphia History Museum

“Turns out, creating a logo that represents a city with nearly 350 years of history is difficult,” said Brendan Quinn of Philadelphia-based branding agency 160over90. “There are cliches to avoid (I’m looking at you, cheesesteaks, Rocky, and Liberty Bell), and just as many fascinating stories that are just too obscure to a general audience.

“So we looked at the history, the people, and this place for inspiration. Digging through the museum’s artifacts, we found this map of William Penn’s original plan for the city.

Philadelphia History Museum street map

“It was a tight, orderly grid with interspersed parks — Penn’s vision was for a “Greene Country Towne.” That street plan still exists in what is now called Center City between Vine and South Streets.

“So the project’s designer, Adam Garcia, began sketching versions of Philadelphia’s grid.

Philadelphia History Museum logo sketch

“We all liked this hand drawn version, as it echoed Penn’s original map while also containing the slight imperfections that make Philadelphia so unique and interesting. The final piece was adding type. And just like Philadelphia itself, that confining grid ended up giving the logo its distinctive character. Here’s the final product:”

Philadelphia History Museum logo

Philadelphia History Museum logo

Philadelphia History Museum logo

Philadelphia History Museum logo

entry from LogoDesignLove.