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VA 301-Project Studio-Creating a corporate identity

14 Oct

For the VA 301 class we’re supposed to create a corporate identity for a company,brand etc. The identity would be imaginary so for the first step we brought our imaginary corporations and by voting eliminated them into final 3. “Bit Pazarı” the second hand shop,”Çubuk” the Chinese Restaurant and “Keşfekeder” search engine. We searched for all and found many visuals as possible to imagine the decoration and content.

And here comes the samples…

1-Çubuk Chinese Restaurant

I got some images from Çin Büfe and SushiCo(I know it seems to be Japanese but they also give service as Chinese). In common you’ll see that the color choices are very similar, if we reduce the choices to main ones there comes front: black,red and white. They all prefer to create a simple but elegant atmopshere for that reason they generally use wood and leather in furniture/decoration. Walls are covered with Chinese visuals or calligraphy mostly written on parchment.

2-“Keşfekeder” Search Engine&Guide

I got some screenshots from many different event and city guides. Our aim in this one is to create a search engine which is personal. I mean there will be some choices such as music,sports,movie kinds(genres) and according to people’s choices there comes out a weekly event guide. I found all these sample interfaces so complex so coming up with more simplistic design can attract attention.

3-“Bit Pazarı”

Actually to create a place in which second hand products and handmade products will be sold is not something so known in public. So you have to get the attention. In all of my examples you’ll see the crowd of products and dispersed decoration. I found it also impressive.