Build it and they will come – the johnson banks thought for the week

While searching for original identity designs I found a very joyful logo design( of course in my opinion). Below are taken ftom the link:

Build it and they will come – the johnson banks thought for the week.

A project that will transform the centre of the Welsh capital, Cardiff. (the old St David’s centre)

The overall identity is based on the thought that hundreds of thousands of people will gather and use the new centre as their meeting-place, and the ‘people’ diagrams swiftly became the beginnings of the entire scheme.

The people, simplified down to dots, become the linking element in a scheme that applies across a vast array of items, from fonts to symbols and images.

Here are some more of the planned applications.

the three dimensional aspects of the scheme: